Monday, April 16, 2018

Choosing a Professional Telefundraising Service


call center agents

Nonprofit Professional Fundraiser Telemarketing Service

Charities often choose a professional fundraiser to outsource their fundraising efforts, such as by way of a telefundraising or telemarketing campaign. A professional fundraiser can utilize its resources and technology to educate the general public about a charity’s mission statement or program, efficiently reach a broader audience, significantly offset a charity’s limited resource to fundraise, and potentially increase the charity’s visibility and donor pool. The call center should contact and acquire new donors and continue to maintain the donors that currently support the nonprofit organization.

Consider these critical questions when deciding on which professional fundraiser is most credible and best for your organization's telemarketing (telefundraising) drive.

• Do they have a quality control team that monitors telemarketing calls for quality assurance?
• Do they effectively train their telephone agents and staff on professionalism, communication, ethics, and compliance with applicable legal requirements?
• Are the staff managed effectively with performance and ethical standards?
• Are donations that are raised adequately handled?
• Is the fundraiser properly registered with any applicable government agency?
• What is the professional fundraiser’s do-not-call process?
• Does the professional fundraiser comply with any applicable call time restrictions?
• Does the professional fundraiser have any references?
• How long has the PRF been in business?

Call Center telefundraising for nonprofits should offer secure data backup and be cost-effective. Predictive dialers offer multiple reporting features.

This above blog post is for informational purposes only.  The material discussed should not be construed as legal advice or a legal opinion on any specific facts or circumstances.  You should consult legal counsel concerning your own situation and any legal questions.

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